Effortless by design
No extra customer app, lengthy onboarding, or plastic card to remember.
Loyalty that lives in their wallet
Digital loyalty that keeps customers coming back.
Create wallet-based loyalty programmes, understand customer activity, and turn every visit into a meaningful next action.
14-day assisted pilot. No credit card required.
Built for everyday businesses
Cafes
Restaurants
Retail
Beauty and wellness
Service businesses
What we believe
Loyalty should feel simple, relevant, and measurable.
Just Loyalty removes the friction between a good customer experience and the insight merchants need to grow.
Meaningful engagement
Use wallet updates to stay useful and timely instead of adding more noise.
Actionable by default
See the activity that matters and turn customer behaviour into a clear next step.
For merchants
See what brings customers back, then act on it.
Keep customer onboarding, stamp activity, wallet passes, and campaigns in one focused workspace.
Explore the merchant pilotLaunch without another customer app
Issue a loyalty pass that customers can keep close in their mobile wallet.
Monitor the moments that matter
Follow registrations, stamp progress, engagement, and repeat activity from the merchant dashboard.
Turn insight into action
Create wallet campaigns and use customer behaviour to guide your next promotion.
For your customers
A reward journey that is always within reach.
Customers join in seconds, add their pass once, and see progress without downloading another application.
- RegisterJoin from a merchant-specific link with just a name and email.
- Add to WalletKeep the loyalty card alongside everyday mobile essentials.
- EarnScan during each visit and watch stamp progress update automatically.
- ReturnReceive relevant rewards and timely wallet updates.
How it works
From programme setup to repeat visits.
Shape your programme
Choose your stamp goal, add your brand, and prepare your wallet pass.
Invite your customers
Share your registration link in-store, online, or wherever customers meet your business.
Engage and improve
Update stamps, monitor activity, and bring customers back with wallet campaigns.
Apple WalletAvailable
Google WalletComing soon
Simple monthly pricing
Start focused. Grow when you are ready.
Every plan begins with a 14-day assisted pilot. No credit card required.
Starter
For independent businesses launching their first loyalty programme.
SGD39/ month
- 1 outlet
- Apple Wallet loyalty passes
- Customer and stamp management
- Basic analytics
- Email support
Most popular
Growth
For growing businesses managing more locations and campaigns.
SGD99/ month
- Up to 3 outlets
- Everything in Starter
- Customer data export
- Priority support
- Wallet design updates
- Campaign management
Pro
For established businesses that need integration and flexibility.
From SGD169/ month
- Multiple outlets
- Everything in Growth
- API and POS integration
- Custom workflows
- Advanced analytics
- Assisted implementation
Frequently asked questions
The practical details.
More questions? Our team can help you understand the right setup for your business.
Contact customer supportDo customers need to install an application?
No. Customers register through a merchant link and add the loyalty pass directly to their supported mobile wallet.
Does Just Loyalty support Apple Wallet and Google Wallet?
Apple Wallet is available today. Google Wallet support is planned and will be introduced in a future release.
Can I customise my loyalty pass?
Yes. Wallet design updates are included with the Growth and Pro plans and can be prepared during onboarding.
What happens after the free pilot?
We will review your setup with you and help you choose the Starter, Growth, or Pro plan that fits your business.
Can Just Loyalty integrate with my POS?
API and POS integrations are available with the Pro plan and scoped according to your existing systems and workflow.
Customer support
Launch with a team beside you.
Tell us how your loyalty programme should work. We will help map the right starting point.